Snugpups

Customized e-commerce website design for dog coat maker.

Fun, Easy To Use, Modern

Snugpups is a Pennsylvania-based handmade dog coat company. They needed a redesigned and updated website that was easy for customers to purchase their dog coats and easy for the owners to manage and update on the admin side. The customer purchasing process needed to feel intuitive to customers.

We migrated their website from Wordpress and WooCommerce to Squarespace 7.0 e-commerce. We customized the entire website and ordering process using Javascript and CSS to enhance the built-in Squarespace e-commerce features. The design got a major refresh with updated brand colors, punchy graphics, and a fun layout.

Lastly, we incorporated a large amount of organic SEO to their website. As a result, their website is now being found primarily on Google internet searches when previously that was almost zero. Also, their website sales increased so significantly since the redesign, they were able to stop most of their in-person vendor shows and focus on their online sales.