Sheldon Strategy & Consulting

Website redesign for a luxury PR Firm.

Minimal, modern

Sheldon Strategy & Consulting is a Los Angeles-based high-end public relations firm. They came to me feeling they needed a full rebrand but loved their existing logo. What we discovered was that the website wasn’t cohesive with the playful, but professional feel of the logo or their business personality. They didn’t need a full rebrand, but instead a cohesive brand/website that showcased their personality and experience to their ideal clients.

So we kept the logo but added a touch more color to the website with a ‘vintage Hollywood/Los Angeles’ feel. We softened the fonts but also kept them clean and modern. We also reorganized the flow of the website, cleaned up content, and added a ton of SEO.