People can spot a fake a mile away. They aren't afraid to air some dirty laundry and anything you put out there will be scrutinized. If it doesn't measure up to "genuine" it WILL get called out. Scary thought, huh? More and more, making the wrong move in marketing can be catastrophic to your company and have negative effects on your business.Read More
It’s easy to say “be authentic,” but what does that really mean, especially in the online world?
Everyone wants to be authentic. It’s one of the new buzzwords and for good reason. But many of the people who preach its virtue often don’t understand exactly what the word means.Read More