How to Write an Awesome About Page For Your Website
Every website has one. If they don’t, they should! It’s one of the most difficult, pain-in-the-you-know-what website pages to write. It’s also the one that is the most visited on websites. That means you better write it now if you hadn’t before!
What website page am I talking about? Your “About Me” page.
Yep. The one where you need to “sell” yourself to your website visitors to entice them to work with you, follow you, buy from you...pretty much anything you want them to do.
As this is one of the most important pages on your website, I want to also share what your About page should be about...redundant sounding, I know. And you would think it would seem obvious, but you’d be surprised.
There is a common school of thought floating around that’s promoted by branding experts who recommend to make your website all about your ideal customers, their needs, and how you can solve those needs. That’s great advice. BUT...that approach should NOT spill into your About page.
I’m going against the grain, here, so bear with me (you’ll find I’m not known for following the prescribed rules at times...I even have a shirt that says “Break the Rules” if that tells you anything).
Do you have a Services or Work With Me page? Great! THAT’s where you address your customer’s needs and your solutions. It’s the perfect place to do so.
Your About page should talk about you and your business. One of my biggest pet peeves and frustrations is when I go to someone’s About page to learn more about them and their business and all it does is reiterate my perceived problems and how that person is going solve them for me. There is very little information, sometimes none, on them as a person, their background, or anything that helps me connect with them.
Friends, building a client base is all about relationships. If I can’t find a way to relate to you and connect to you emotionally and mentally, it’s awfully hard for me to want to give my business to you. Your About page is the why. Why are you the right person for the job?
Writing about yourself on your About page doesn’t mean that your business isn’t client-focused. Quite the contrary, it means that you are a real person I can connect with and trust. Which means you get my business.
5 THINGS TO CONSIDER FOR YOUR ABOUT PAGE
Your educational and professional background. Talk about your credentials and work experiences and why you are qualified to do the job. Why should they listen to you? After all, there are a ton of other people offering services out there. You need to tell your website visitors about your expertise.
Share your bio. Include some personal information. Tell your story of how you got here, what hobbies do you have, where do you live, do you have kids and/or pets...it’s okay to get personal! Make sure you share at a level you’re comfortable with. For instance, if you don’t want to mention the city you live in, just use the state or region (like I say Lehigh Valley in my About page). Personal information helps your clients relate to you which is important when you are your business!
Include a nice photo of you. Or a few. They don’t all have to be professional headshots but make sure at least one of them is a current and high-resolution photo of you. You can also include photos of your pets, where you live, whatever is personable without being inappropriate. For example, I’m an artist so I included a few pictures of some of my artwork. Plus photos of my cats. They’re like my children so how could I not?
Set expectations. Tell people what to expect when working with you. How do you communicate and solve problems? How do they benefit from choosing you? This is your opportunity to bring in your personality and set expectations. But most of all…
Be yourself. It may seem obvious but it’s easy to lose your personal voice in all the noise. Take the advice of experts but always remember who you are and why you are doing this. When you write your About page, be honest and let the people see the real you, not the one you think they want to see, or the one experts tell you to be.
Have you written you About page yet? If not, what’s stopping you? What challenges did you face, if any, when writing it? Do you have any questions about writing an About page? Drop your answers in the comments below. I’d love to hear from you!