How To Write a Blog Post in Squarespace
Blogging. You’ve heard of it, maybe even considered writing a blog, but at times you may wonder what’s the point? Especially if you’re a business, you may be asking isn’t blogging just people sharing their personal diaries online?
Blogging may have started out that way, and many people do still treat it as a personal journal, but it’s also something most businesses should consider doing on their website.
And here's why:
It helps with your organic reach in search engines, which is true for traditional search engines like Google but also non-conventional ones like Pinterest. Organic reach helps drives more traffic to your website.
Blogging can help you build credibility and authority. It gives you an opportunity to showcase how much you know about your industry, as well as becoming a go-to resource for your target market. For instance, not only do I design small business Squarespace websites but I specialize in winery website designs, so I write a lot of posts that are helpful to anyone looking for winery website design tips. It’s a small niche that has a very specific target market and specific requirements for a website design.
If I'm helpful to someone once, they'll probably think of me again if they have another question later. Or maybe they'll see someone in a Facebook group ask a winery website design or Squarespace question, and they'll immediately think of me as a resource.
When you become a reliable source for answers you're effectively building trust with your site visitors. You’re fostering relationships with potential customers.
Have you ever found a website for the first time and their blog is just a gold mine of helpful information?? You spend hours digging through their posts. Wouldn’t you want to be the one who has the blog that people spend hours on reading? This fosters that whole trust and credibility thing I mentioned above.
A helpful way to do it is through backlinking - which is where you link to similar posts within your new blog post. It works because if a site visitor is interested in one of your blog posts, they’ll most likely be interested in other things related to that topic. You can use this as an opportunity to reference an article you've written on a similar topic (see what I did there?), which can entice your site visitors to keep clicking around your site.
Blogging's also an easy way to build your email list and create qualified leads. You can do this by being creating "extras" to go along with your blog posts - such as a checklist, worksheet or resource that helps your readers work through the lessons in your post.
Blogging also gives you more content to share on social media (which drives more traffic back to your site).
Something else I see frequently is when industry peers share your content on their social sites (mostly on Twitter and Pinterest). They might do this because they think it's something that their followers would find valuable - extra incentive to make sure your posts are helpful or entertaining!
And lastly, blogging gives you an opportunity to show your site visitors that there's a real human behind your business. For example, if you’re a winery you could share a behind the scenes look of what goes on in the vineyard and/or winery, wine and food pairings, highlight special events, and maybe share anecdotal events that happen at the winery.
Now that you’re ready to blog (and if you don’t think you can do it, you can always hire someone to write it), let’s talk about how to blog in Squarespace, my preferred website platform.
How to Write a Blog Post in Squarespace
In your Pages list, find your blog collection, or if you have more than one blog collection, find the one you want to add a post to.
Keep in mind . . . you're looking for the blog collection and not any display pages of your blog.
Look for the line called ‘Blog.’ It is the one with the [a] icon:
Find that line and click it.
You'll then see a list of all your blog posts and their statuses ... or not if you have no posts, like this:
Here's the current list of posts on my blog:
In this view, you can:
View posts by status groups by clicking tabs across the top:
Review . . . when people write posts on your blog(s) and you want to review them before they go live, keep posts in "Draft" status as you write and then bump to "Review" when they are done and it's time for you to sign off
Scheduled . . . denotes a post will go live at a set date/time
Edit or Delete posts by clicking their titles and then clicking [ Edit ] or [ Delete ]
adjust blog settings by clicking the gear icon
start a new post by clicking the [ + ] icon
search for a post
To start a new post, click the Blog Post titled ‘Template’ or if you don’t have a template, click the + sign to start a new blog post.
Every website designed by Kat Collins Design contains a Template blog post. This template contains a formatted layout for your blog posts using blogging best practices for Squarespace.
You can edit any of the items in the template, however keep in mind that this will change your template. It’s good practice to have a consistent feel and look to your blog posts. In my next blog post, I’ll share how to create a blogging template in Squarespace.
Click on ‘Edit.’
Here's what you'll see next.
This is the Content editing area. Now, as I said, I create a template for my blog posts. So it contains all of the information in it that I use in my template. If you do not use a template yet, it will be an blank space for you to create what you want, just like on a website page. You can add a text box, images, links, video, code, etc.
If you have a template, to write a blog post you should do the following:
Click on ‘Duplicate.’
If you do not click ‘duplicate’ and instead, edit this template, you will lose your template!
When you click ‘Duplicate’ it will create another blog post content editor titled ‘Copy of Template.’ THIS IS THE ONE YOU WANT TO EDIT.
Make the following changes to this template blog post (or non-template blog post):
"Enter a post title..." in the Title Box
Add an image to the top of your blog post. If you would like to add additional images to your post, click the ‘ + ‘ sign and select ‘Image.’
Add a text box and write your blog post. I recommend writing your blog post in a Word document first and then copy and paste it into the text box. This way you always have a backup of your blog post.
Add tags by clicking on the ‘+’ sign. (Think keywords that people would use to search for your blog post.)
Select the category you would like your blog post in.
Turn Comments On or Off
The Body Content or "Write here..." Box works just like the WYSIWYG page editor.
You can add images, buttons and other blocks.
HOWEVER, your content here will display following Squarespace's super basic styling settings (such as b&w buttons and the same typeface for headings instead of the one you chose).
It's all good, this is just a preview box. When you publish your post, your content will appear stylized according to your site's style settings.
Change the following options:
Add a thumbnail image. For most templates, the thumbnail image sets the banner image for the page of the individual post, and the title text lays over that. The thumbnail image is also what will display when the post is listed in a gallery/summary, if you choose to show the thumbnails.
Post URL. This will be generated automatically upon saving your draft, and will follow the rules set up in Settings >> Website >> Blogging, which you can access by adjusting this link with your Squarespace project domain
Add an excerpt. The excerpt is used on the "blog list page," i.e. it's the blurb that shows in post-preview formats, rather than showing the entire contents of a blog post. Keep it limited to no more than 3 sentences.
Other optional items:
If you write a blog about a book or about a video on YouTube, you could include a URL to the thing (and only one thing) that the post is about. The check box below gives you the option of hyperlinking the title text of your blog to that same URL.
This is a function that allows you to filter which posts get displayed throughout your site. In WordPress themes, the similar option is often called making a post "sticky."
For example, if you have 100 blog posts and 7 of them are your favorites, you could set those 7 as "featured." And then, on your "about me" page you could have a summary titled "My Favorite Posts of All Time," and then set that display to only show "featured" posts. And in six months when you have another favorite ... you set that as "featured" and it will now appear on the list of favorites.
Some templates are travel / expedition oriented and so the blogs are set up to work like travelogues or explorer journals. If you're curious, choose a location for one of your blogs and see where that location information gets displayed on your site.
If you don't like how your template's location function works on blog posts, you can insert a map block anywhere you like.
If you want this post to auto-publish in any of your social accounts, connect those accounts to your Squarespace account first. (We usually do this together during our 1.5 hour Squarespace training).
After that, select which ones you want this post pushed to.
Once you've selected accounts to get updated with the new content, those accounts will publish posts/tweets/etc. about this new blog post as soon as you set the post status to publish . . . (or at the time you schedule it to publish).
CLICK ‘SAVE & PUBLISH’ AND YOUR BLOG POST IS NOW LIVE!
**How to Schedule a Blog Post
If you want to schedule a blog post (as in, it posts in the future on a certain date at a certain time), do the following:
Under the ‘Content’ tab, click ‘Drafts.’ (located at the bottom of the content editor).
Then click on the date and time and change it to when you want to publish the post.
You can always make changes after you publish the blog post if needed by going to the blog post list and clicking on ‘Edit.’
Easy-peasy, right? Told ya. Now get out there and write!
Feel free to share your blog links below! I’d love to check them out. Do you plan your blog posts out or do you write them on the spur of the moment? Do you have any questions about writing blog posts in Squarespace? Don’t forget! My next blog post will be about how to create a blog template in Squarespace.