Posts in Small Business and Entrepreneurs
5 Ways to Make Your Brand Stand Out Online

But first, why is it important to make your brand stand out online? Because as of January 2019, there are over 1.94 billion active websites. You read that right.

With over 1.94 billion active websites, it’s absolutely crucial that you learn how to stand out so that you don’t just blend in!

Because blending in = forgotten. And getting forgotten = not good for business.

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What Does Being Authentic Online Mean?

It’s easy to say “be authentic,” but what does that really mean, especially in the online world?

Everyone wants to be authentic. It’s one of the new buzzwords and for good reason. But many of the people who preach its virtue often don’t understand exactly what the word means.

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How to Audit Your Website for a Redesign

Whether you’re wanting to simply reorganize and update your current content, work to improve your search ranking through SEO, or just want a fresh redesign to match your brand and purpose, a website audit is a great way to start the process. A website audit will help you figure out what elements don’t work and how to “right the ship.”

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4 Ways to Reduce Email Spam

SPAM. The nemesis of anyone who has an email address. Oh, and I’m talking about unwanted emails that flood your inbox. Not the canned ham loaf. (Which by the way makes a delicious ham salad for sandwiches.)

So how do business owners avoid the dreaded spam? Unfortunately, it’s going to find you at some point, but there are ways to drastically reduce it.

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Invest in Yourself. Your Future Depends on It!

I can promise this: When you invest in yourself, a world of opportunities will open up for you. And, if you have a business where you sell your services, you must know that no one will invest in you until you invest in yourself first. Investing in yourself emotionally, physically, spiritually and financially, will allow you to become the best version of yourself.  When you are the best version of yourself, you will be an attraction magnet to others!

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5 Pages Every Business Should Include on Their Website

While there are a ton of extras you can add, there are certain pages that are required for your website to be successful. These are the five key pages that are the most visited and most important for a service-based business, in addition to the obvious home page.

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9 Ways to Create Hype Around Your Website Launch

When it comes to a new website launch, my motto has always been “Go big, or go home!” Creating a new website design is a lot of time and effort that’s worth celebrating. Not only are new launches a great opportunity to get your audience excited about your business, but they can also expand your reach and help you draw in a larger audience. Even more importantly, big launches can result in big profits, and who doesn’t love that?

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Common Objections Business Owners Make Against Having a Website

I work with small businesses and solopreneurs every day, and when it comes to not having a website, I’ve heard it all. It’s easy to come up with an excuse for why a business should not have a website. Sadly, they’re all incredibly misguided! It’s pretty much a requirement in today’s digital world. You want your business to succeed, right? Then don’t miss the boat!

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Do I Need a Website For My Small Business? Yes, You Do! 6 Reasons Why You Need a Website

It’s 2019, my friends. Consumer behavior changes over time to adapt to modern technology and consumer behavior has changed to adapt to the digital age. The number of people that go online to find a local business has jumped to 97%! If you want them to choose your company, you need to be found online – this means you need a website.

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