9 Ways to Create Hype Around Your Website Launch

10 Winery Website Design must-haves for your winery website.

When it comes to a new website launch, my motto has always been “Go big, or go home!” Creating a new website design is a lot of time and effort that’s worth celebrating. Not only are new launches a great opportunity to get your audience excited about your business, but they can also expand your reach and help you draw in a larger audience. Even more importantly, big launches can result in big profits, and who doesn’t love that?

Here are 9 practical ways to generate hype around your new website launch!

9 WAYS TO CREATE HYPE AROUND YOUR WEBSITE LAUNCH

01 | START A COUNTDOWN

Countdowns serve two purposes: They act as a reminder for your audience and they build anticipation. You can start a countdown within your blog posts, in your blog sidebar, on your homepage or cover page, and/or across your social media accounts.

02 | CREATE A RELEVANT GIVEAWAY

Giveaways are a great way to get your audience involved with your launch through shares and feedback. By giving away items that are relevant to your business and appealing to your audience, you have the ability to expand your reach by requiring them to share the launch with their audience on social media. Depending on the timing of your giveaway, it might be beneficial to start the giveaway a week or two ahead of time to grow your audience before you launch a new website.

03 | PUT UP A COVER PAGE ON YOUR WEBSITE

When you launch a new e-commerce shop and/or website, cover pages can be helpful for building anticipation while you’re making final adjustments and getting things all set up. They can also give your audience a sneak peek of what’s to come and point them to your social media accounts and newsletter sign-up. This could also be a great place to showcase a countdown for your launch. Always remember the call to action and add links to your pre-launch landing page so customers can sign up with their email addresses!

04 | ENCOURAGE OTHERS TO SHARE ABOUT YOUR LAUNCH

One way to ask people to share for you is by simply encouraging your email newsletter subscribers to forward your email on to friends that might be interested in your offer. Often, people just need to be given permission or told what to do and you’d be surprised at how many people will take action simply because they were asked. If I send out an inspirational email and say “Hey, feel free to forward this to your friends” or something along those lines, it gives people permission to know that it’s acceptable and it helps get my content on other people’s radar that are like-minded entrepreneurs or clients you might be trying to reach.

Another way is to reach out to industry friends or peers and let them know that you have something exciting that their audience might be interested in. Make it super simple for them to share by providing graphics to easily post on social media and possible captions so there’s no work involved for them to share. Encourage them to put their own spin on it and when it comes time to return the favor, make sure you’re generous as well.

05 | BLOG ABOUT IT

Take advantage of your blog to generate excitement before, during, and after a launch. Share about the process, explain the benefits of your new brand/service/product/offering, and plant seeds about the launch long before you release more details. You could even create a blog series centered around it all by inviting your readers behind the scenes of what you’ve been working on to prepare for the launch. Also, consider writing guest blog posts for other bloggers that have a similar audience to your own.

06 | CREATE A VIDEO

Unexpected types of media like videos are a great way to make your launch appear professional and legitimate. This could be a stop-motion video announcing the new launch. It could be a high-quality video explaining your new website in further detail, or it could be another behind the scenes reel. Whatever it is, you have the opportunity to get creative and get your audience excited through creating a unique video.

07 | BRAND THE LAUNCH

Branding your launch is almost like creating a campaign; it becomes recognizable for your audience and displays intention and professionalism. It makes your brand seem more legitimate, and chances are your audience will take your launch more seriously if it appears cohesive and well thought-through.

08 | EMAIL YOUR LIST

It sounds simple and obvious, but it works! Email your entire list to let them know something is happening with your business. It’s okay be slight (SLIGHTLY) obnoxious and exhaust all of your outlets when you’re trying to build hype around launching your website.

09 | SHARE ON SOCIAL MEDIA

Utilizing social networks to target potential customers is a great way to build interest around your website prior to launch. Setting up profiles for Twitter, Facebook, Instagram, LinkedIn, and Pinterest can help you to find, and engage your customers, and build hype for your up and coming launch.

By participating in industry-related Twitter chats, posting content on Facebook, giving sneak previews of your products on Pinterest, and sharing behind-the-scenes on Instagram, you can give potential customers an idea of what your business is all about, and get them really excited for your website launch.

How did you celebrate your website launch? What other ideas do you to create hype around a new website launch? I’d love to hear from you in the comments below!

 
 

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Kat Collins is a Squarespace Website Designer focused on helping you share your brand’s story via your website to take your business to the next level. She specializes in winery website design, as well as small business website design. On the blog, you’ll find a variety of topics that help you succeed in online business, such as website design, branding, social media strategies, blogging, email marketing, Squarespace design tips, and more.