8 More Reasons Why I Chose Squarespace
If you’ve read my previous blog about my #1 reason why I chose to go with Squarespace over any other platform then you know it’s because I’m a control freak when it comes to design and website capabilities.
You didn’t read it? Well, stop what you’re doing and read it by clicking here.
Okay, back to the topic at hand. So I shared my #1 reason but it’s not the only reason why I chose to use Squarespace for my website design business. I’ve been around the block a time or two with other platforms, hosting providers, and domain providers and was ready for something that required less custom coding, programming, and high backend security maintenance. I thought about which website platform to use for months before I chose Squarespace and I’ve never looked back.
Choosing Squarespace was the best decision for me and my clients and here’s why…
1) MODERN DESIGN
Having a modern, updated look and features was absolutely critical to me when it came time to start my web design business. I’ve had custom-coded websites, large custom content management systems, other website builders, and Wordpress, using various themes. Squarespace offers 40+ themes that have significant flexibility and can easily be personalized to match your brand. The modern templates can instantly uplift your brand and are included at no extra charge.
Sure, it’s not as many themes as Wordpress’s millions of options, but more theme choices doesn’t necessarily equal quality themes or flexible themes. Many of Wordpress’s themes are time-intensive to set up and not always user-friendly or flexible enough to get it to do what you want.
The other bonus to Squarespace is that you’re not limited to only what the theme offers. You can customize more than the typical template allows using custom code and CSS allowing for endless possibilities. However, keep in mind that if you do this, Squarespace’s Support won’t be able to help you if some coding breaks your website. So make sure you work with a pro if you don’t know how to code!
2) EASIEST USER INTERFACE
For those of us who are visual designers and prefer not to build a website with just code or programming (even though I know enough coding to be dangerous, it’s not my favorite thing to do), Squarespace makes this a breeze. It’s easy to understand and manipulate to get the look you want.
An hour of coding to create a custom slider turns into seconds with just a few clicks of the mouse. Most everything feels intuitive when it comes to designing on their platform. Inserting images is so simple with a click or two of the mouse. You can create columns, galleries, blog summaries to showcase your blog posts anywhere on your website, and more.
Its simple drag and drop functionality means that you can make edits right in front of you with no coding required. Rather than having a long list of plugins to integrate, everything you need is right within the Squarespace platform.
Squarespace is easy to use with the cleanest, most modern interface. When I hand off a website to my client they always tell me they love the admin side of managing their website. It’s so much easier and less confusing for them. And that’s always been one of my goals! I want my clients to feel empowered to manage their own websites. I don’t want them to feel they have to pay mucho bucks for maintenance because they don’t understand how to do anything to their website.
The first custom website I build was before everyone had a smartphone, tablet, or some sort of mobile device (gah...now I feel old). I wasn’t worried about making the website responsive or easy to view on a phone. It just needed to be functional.
That’s not even an option in today’s world! Your website HAS TO BE MOBILE RESPONSIVE. On an average day, nearly 60% of my site traffic is from mobile devices. And that number is only going to increase. With Squarespace, that flexibility is built-in. Squarespace automatically renders your website to fit whatever device and screen your website visitor is using. You don’t have to create that version and update it separately at all.
I could easily create a custom site on Wix or Muse without knowing code but I’m also responsible for making the tablet- and phone-friendly versions separately which take more time and any changes I want to make to my website, I would have to the same for each of these independently. Major time-suck and annoyance. Goofy things that you might overlook like increasing the font size for phones or rearranging photos so the page flows properly are automatically taken care of for you by Squarespace.
4) SOCIAL INTEGRATION
Many website platforms offer functionality to link to social sites but I love the customized widgets that make the social streaming like it’s part of the original design. I easily linked Facebook, Instagram, Pinterest, and LinkedIn (but you’re not limited to just those...that’s just what I use!). But the even cooler thing is that you can integrate even more than just social media.
Are you a restaurant who takes reservations? What if you could integrate an app like Opentable and have people reserve seats online? Yep, Squarespace integrates with Opentable. Or maybe you have an Amazon affiliate program and want to easily integrate your recommended products with your affiliate link into your website? Absolutely can do! Or maybe you have a business like mine where people can schedule a 30-minute consultation with me and I want them to be able to do it right through my website without emails back and forth? Easy peasy with the Acuity integration!
It may not be your first thought but it should be! Having a secure place to host is EXTREMELY IMPORTANT. You don’t want your site or any type of plugin to be hacked causing all sorts of problems.
I love that all the widgets, apps, and integrations are Squarespace controlled. Yes, this does mean a little less variety but the upside is that everything is backed up by the Squarespace team so you can have complete comfort in knowing they have taken care of everything to keep your website secure.
Real support offered by real people. This is one of my top pluses for Squarespace. Unlike many other website platforms, there is chat and email support 24/7. The fact that if I have a question or need help I can easily talk to a person is HUGE and a relief. In other platforms, especially if you’re using home-grown tools (i.e. custom themes or widgets) you must rely on user forums if you run into any problems or have questions. Getting an answer that way can sometimes take hours which isn’t helpful if you’re working within a timeframe.
7) INTEGRATED E-COMMERCE
I love that e-commerce is already integrated with Squarespace. You don’t have to add Woocommerce, Shopify, or any other integration to have e-commerce. Simple integration with Stripe and Paypal (and I’m hoping Square, too, eventually. It’s something they’re working on.) makes things easy peasy to list and sell products online. It’s also easy to sell and deliver digital downloads (free or paid), sell physical products, manage shipping, and more.
Squarespace Plans starts at $12 per month and goes up to $40 per month for Advanced Commerce. Not only is the monthly fee affordable (because this is the ONLY fee...there are no hidden fees) but you can save money by being able to make changes to your website yourself. I recommend starting with the Business Plan, upgrading later on if needed. To see the pricing breakdown click here.
You can sign-up for a free trial of Squarespace here.
If you work with me as your website designer, you can get 20% off your first year! Click here to book your free 30-minute consultation to see how we can work together.
**By the way, Squarespace didn’t ask me to write this. This is all my own opinion because I genuinely love Squarespace and I think you will, too!
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Glad you’re here! I’m the branding and web designer and founder of Kat Collins Design, based in the Lehigh Valley area of Pennsylvania.
I’m a designer that builds powerful and modern Squarespace websites and branding for small businesses and entrepreneurs.
You do you. I just show you off! Design without the BS.
On the blog, you’ll find a variety of topics that help you succeed in online business, such as website design, branding, being authentic online and in business, Squarespace design tips, and more.