What Does Being Authentic Online Mean?

It’s easy to say “be authentic,” but what does that really mean, especially in the online world?

Everyone wants to be authentic. It’s one of the new buzzwords and for good reason. But many of the people who preach its virtue often don’t understand exactly what the word means.

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How to Audit Your Website for a Redesign

Whether you’re wanting to simply reorganize and update your current content, work to improve your search ranking through SEO, or just want a fresh redesign to match your brand and purpose, a website audit is a great way to start the process. A website audit will help you figure out what elements don’t work and how to “right the ship.”

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How I Became a Winery & Brewery Website Designer

So you know how life doesn’t always go according to plan? I dropped out of grad school to focus completely on working at the winery, eventually becoming business manager of the entire operation. I loved it. I loved the interaction with the people, helping people discover new wines, managing the business and operations, handling all the marketing - digital and print, managing staff, building websites, and more. I learned all the ins and outs of the wine industry.

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4 Ways to Reduce Email Spam

SPAM. The nemesis of anyone who has an email address. Oh, and I’m talking about unwanted emails that flood your inbox. Not the canned ham loaf. (Which by the way makes a delicious ham salad for sandwiches.)

So how do business owners avoid the dreaded spam? Unfortunately, it’s going to find you at some point, but there are ways to drastically reduce it.

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How to Write an Awesome About Page For Your Website

Your About page should talk about you and your business. Your About page is the why. Why are you the right person for the job? Writing about yourself on your About page doesn’t mean that your business isn’t client-focused. Quite the contrary, it means that you are a real person I can connect with and trust. Which means you get my business. How to write an awesome about page.

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Are Website Footers Necessary? Yes! Here's What to Include in Your Footer.

Are website footers necessary? Well, is toilet paper necessary? Okay...maybe not for everyone (don’t tell me...I don’t want to know). For a website, footers are absolutely necessary! However, website footers which are located at the bottom of web pages help deliver positive online experiences, they’re often neglected and underutilized. The common perception of the website footer is that it’s not as important as the header or body of the content. This relates to the former thought that the most important information must lie above the fold, or before you start scrolling.

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Invest in Yourself. Your Future Depends on It!

I can promise this: When you invest in yourself, a world of opportunities will open up for you. And, if you have a business where you sell your services, you must know that no one will invest in you until you invest in yourself first. Investing in yourself emotionally, physically, spiritually and financially, will allow you to become the best version of yourself.  When you are the best version of yourself, you will be an attraction magnet to others!

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How to Smooth Scroll to Page Sections on Your Squarespace Website

Have you ever clicked on a button on a website page and suddenly it smoothly scrolled down on the same page to the informational section related to what you clicked on? Pretty cool feature! Anchor links ("page jumps") are special URLs that take you to specific places on a page and I’m going add a smooth scroll to it. This means that when a website visitor arrives, they click a button or navigation link and it takes them, gracefully, to the information they are after in the long-scrolling page. Here’s how to do it!

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10 Reasons Why Squarespace is a Great Choice for Creative Entrepreneurs

As a new creative entrepreneur, it can be overwhelming, frustrating, and maybe even scary when you think about DIYing your own website - especially if you met coding once before and ran away screaming. Lucky for you, and me, there is a wonderful platform called Squarespace that makes it easy as 1...2...3 to build your website. In this post, I want to share with you 10 reasons why Squarespace is a great choice for any creative entrepreneur...and maybe take some of the willies away from you.

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5 Pages Every Business Should Include on Their Website

While there are a ton of extras you can add, there are certain pages that are required for your website to be successful. These are the five key pages that are the most visited and most important for a service-based business, in addition to the obvious home page.

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3 of My Fave CSS Tweaks to Customize a Squarespace Website

Using CSS is a great way to add even more customized branding to your website, and taking it beyond just a template. Today I’m going to share 3 of my favorite CSS design tweaks that I use on my own website and my clients websites. They were tested on the Brine templates, but they may very well work on other templates, too.

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9 Ways to Create Hype Around Your Website Launch

When it comes to a new website launch, my motto has always been “Go big, or go home!” Creating a new website design is a lot of time and effort that’s worth celebrating. Not only are new launches a great opportunity to get your audience excited about your business, but they can also expand your reach and help you draw in a larger audience. Even more importantly, big launches can result in big profits, and who doesn’t love that?

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The #1 Reason Why I Switched to Squarespace (It's Not What You Think!)

I’ve built websites on various platforms for over 10 years - GoDaddy, Wordpress, Wix, Weebly, custom built, and now Squarespace. The #1 thing that frustrated me the most when working with some other website developers and platforms was the lack of control I had over the website.

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Why I Use a Mood Board for Website Design

Creating mood boards is an essential part of my web design process and it’s also super fun. This design strategy offers concrete direction for the client’s website, actually provides more flexibility with the design, and you can deliver exactly what the client wants for their website.

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How to Optimize Images to Improve Your Website Speed

They say a picture is worth a thousand words, which is one of the reasons images are so important in website design. Effectively used, images can help drive more visitors to your website, promote social sharing and ultimately help drive business goals such as sales.

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