While branding and web design has many benefits for a business, some of the greatest are differentiation, recognizability, and memorability. So whenever I approach a new project, I challenge myself to push the limits and create a design unlike any other I've designed in the past and unlike any other I've seen from other designers. My 2-week design process has made this challenge easier by allowing me to focus solely on one client at a time and pour into all the fun details. Today's new website design for Sweet Home Sleep Solutions is no different, and I'm thrilled to show you the final designs!Read More
Stories are all around us. They delight, enchant, empower, teach, touch, inspire, motivate, challenge, recall. They help us understand. They imprint pictures on our mind. They are what move us, make us feel alive, and inspire us.Read More
Do you want to smack your website with a 2x4? (Please don’t...computers are expensive to replace!) Do you dread viewing your website statistics? Do you get a knot in the pit of your stomach every time you look at your website? Can’t figure why it’s not delivering the results you were promised and keep reading about?Read More
Regardless of authenticity and getting back to brand clarity, when you skip the step of defining what your business is all about, your brand message can become as clear as mud. And if you know anything about mud (which I’m assuming you do) you know that’s not clear at all!Read More
So let’s talk about selling a bit. It can be an icky topic. Many people equate sales with sleazy, ass-kissing, obnoxious, in your face, annoying...I’m sure you have some words, too. But let me tell you, it doesn’t have to be this way!Read More
Squarespace News! The new Version 7.1 has gone live! It is currently in A/B testing so when you start a brand new website on Squarespace, you could randomly be chosen to build your new website using Version 7.1.Read More
You've landed on the most up-to-date free Squarespace template comparison chart on the web!Read More
Helping women entrepreneurs, and women in general, comes from a deep place inside my heart. I know what it’s like to struggle with societal expectations, family expectations, and religion expectations, that comes with being a woman and the pain and difficulties that can cause (there’s also good parts of that so don’t think I’m knocking it completely).Read More
But first, why is it important to make your brand stand out online? Because as of January 2019, there are over 1.94 billion active websites. You read that right.
With over 1.94 billion active websites, it’s absolutely crucial that you learn how to stand out so that you don’t just blend in!
Because blending in = forgotten. And getting forgotten = not good for business.Read More
People can spot a fake a mile away. They aren't afraid to air some dirty laundry and anything you put out there will be scrutinized. If it doesn't measure up to "genuine" it WILL get called out. Scary thought, huh? More and more, making the wrong move in marketing can be catastrophic to your company and have negative effects on your business.Read More
It’s easy to say “be authentic,” but what does that really mean, especially in the online world?
Everyone wants to be authentic. It’s one of the new buzzwords and for good reason. But many of the people who preach its virtue often don’t understand exactly what the word means.Read More
Whether you’re wanting to simply reorganize and update your current content, work to improve your search ranking through SEO, or just want a fresh redesign to match your brand and purpose, a website audit is a great way to start the process. A website audit will help you figure out what elements don’t work and how to “right the ship.”Read More
SPAM. The nemesis of anyone who has an email address. Oh, and I’m talking about unwanted emails that flood your inbox. Not the canned ham loaf. (Which by the way makes a delicious ham salad for sandwiches.)
So how do business owners avoid the dreaded spam? Unfortunately, it’s going to find you at some point, but there are ways to drastically reduce it.Read More
Your About page should talk about you and your business. Your About page is the why. Why are you the right person for the job? Writing about yourself on your About page doesn’t mean that your business isn’t client-focused. Quite the contrary, it means that you are a real person I can connect with and trust. Which means you get my business. How to write an awesome about page.Read More
Are website footers necessary? Well, is toilet paper necessary? Okay...maybe not for everyone (don’t tell me...I don’t want to know). For a website, footers are absolutely necessary! However, website footers which are located at the bottom of web pages help deliver positive online experiences, they’re often neglected and underutilized. The common perception of the website footer is that it’s not as important as the header or body of the content. This relates to the former thought that the most important information must lie above the fold, or before you start scrolling.Read More
I can promise this: When you invest in yourself, a world of opportunities will open up for you. And, if you have a business where you sell your services, you must know that no one will invest in you until you invest in yourself first. Investing in yourself emotionally, physically, spiritually and financially, will allow you to become the best version of yourself. When you are the best version of yourself, you will be an attraction magnet to others!Read More
Have you ever clicked on a button on a website page and suddenly it smoothly scrolled down on the same page to the informational section related to what you clicked on? Pretty cool feature! Anchor links ("page jumps") are special URLs that take you to specific places on a page and I’m going add a smooth scroll to it. This means that when a website visitor arrives, they click a button or navigation link and it takes them, gracefully, to the information they are after in the long-scrolling page. Here’s how to do it!Read More
As a new creative entrepreneur, it can be overwhelming, frustrating, and maybe even scary when you think about DIYing your own website - especially if you met coding once before and ran away screaming. Lucky for you, and me, there is a wonderful platform called Squarespace that makes it easy as 1...2...3 to build your website. In this post, I want to share with you 10 reasons why Squarespace is a great choice for any creative entrepreneur...and maybe take some of the willies away from you.Read More
While there are a ton of extras you can add, there are certain pages that are required for your website to be successful. These are the five key pages that are the most visited and most important for a service-based business, in addition to the obvious home page.Read More
Adding a custom font(s) to your website is a way to customize your site even more, especially when using templates. But how do you add those fonts to your Squarespace site if they aren’t in Typekit?Read More